Why Advice Only Financial Planning Is Gaining Traction With Advisors and Clients
For decades, the financial advice industry has been tangled in a product-first model. Advisors were trained to sell investments, insurance, and annuities. Commissions and asset-based fees were the norm. Clients often wondered if the recommendations they received were truly in their best interest or simply a path to higher fees for the advisor. That tension has never fully gone away, but something is shifting. More professionals are moving toward a model where the value they